Today I had a conversation about all the hoopla of social networking. First I had to try to explain what the various elements are from Skype to Twitter and everything in between including IM, Podcasts, LinkedIn, Blogging, MySpace, Facebook, Delicious, RSS and on and on. The long and short of it is that today’s forms of communications are changing at the speed of light or perhaps faster and it is very hard to keep up, even if you’re a geek like me.
If you want to make a difference in your marketing plans for the coming year(s), you had best be including these forms of communicating with potential and existing customers; or you’re out of the game before it even begins. Companies can be made virtually overnight by placing the right messaging in the right people’s hands – literally. Viral Marketing is the buzz phrase, but it really is all about creating the "on-line buzz" in as many forms ,by as many people, as quickly as possible.
Realizing that companies are closing their doors left and right, the formula for success will be one of tenacity but also of mastering today’s rapidly changing marketplace. Look at any of the industries that are morphing right before our very eyes and you’ll see the companies that succeed are the ones that that will have embraced the change and found their next opportunity in that very thing that could have been their demise. Ah, the root of this article. A six letter word – C-H-A-N-G-E. Some fear it others revel in it, and I for one am glad I’m in the latter group. Happy Social Networking!